The Secret Behind How Liver King Achieved A 12 M Net Worth In 2022


Liver King, also known as Richard Johnson, has built his $12 million net worth by launching and investing in successful supplementation startups. He and his wife, Barbara, started off by investing $500,000 in a boutique dentistry clinic called ‘Dentiq Dentistry.’ They ran it successfully until 2010 when they sold the business and he began working in full-time influencing. He then went on to have a stake in four supplement brands, each doing over $1 million in annual revenue. 

Additionally, Liver King has between 10 to 12 projects that are not in the public domain, and are valued by multiplying the value of his known startups by 2.5. His primary business is the Ancestral lifestyle brand that sells supplements intended to help people's bodies get to a more natural state. It has an estimated annual revenue of $3 to $4 million from its website alone, as well as an estimated additional income of $24 million from Amazon orders. With his savvy investments and wise business decisions, Liver King has built an impressive net worth of $12 million.

Ancestral Supplements 

The Ancestral lifestyle brand is Johnson's primary business and it has been overgrowing since its inception. It sells supplements intended to help people's bodies get to a more natural state by consuming animal organs. It claims that modern nutrition prevents us from leading the vibrant life we were supposed to. According to public estimates, the business does $1 million to $10 million in annual revenue, with 175,000 unique visitors per month and an estimated average order of $80 (the cost of two supplements). With a conservative 2% conversion rate, the yearly revenue is estimated to be between $3 million to $4 million coming from just the website. Additionally, orders from Amazon could bring in an additional $24 million in annual revenue. This shows the rapid growth of the Ancestral lifestyle brand and its potential for continued success.

How has Liver King's investment portfolio doing?

Liver King's investment portfolio has performed exceptionally well. The combined annual revenue of his four supplement brands is estimated to be in the range of $1 million to $10 million. His Dentiq Dentistry business was sold for an initial investment of $500,000. His primary business, Ancestral Supplements, is estimated to have yearly revenue of $3 million to $4 million from its website. With 10 to 12 other projects not in the public domain, Liver King's portfolio has a combined value multiplied by 2.5. His investments have been an immense success and have helped him become an influential figure in the supplement industry.

Is Liver King using steroids?

Recently, Johnson has been under fire for some disputed claims about his lifestyle and whether or not he misled his followers. It turns out that Johnson’s supplement company and protein powders weren’t the only things that supported Brian’s ancestral lifestyle.

In a YouTube video called "Liver King Confession... I Lied," Johnson talked about how he had such low self-esteem that he started taking steroids and other drugs to make himself look better.

Days after leaked emails showed that Johnson had been taking Omnitrope, a growth hormone worth $11,000 per month, according to fitness and self-improvement YouTuber More Plates More Dates.

Johnson also went over his current medication plan, which included different steroids like Testosterone Cypionate, Deca-Durabolin, and Winstrol. He also takes a 120-milligram dose of pharmaceutical testosterone each week.

Liver King previously denied using steroids for fear that it would damage his reputation and his brand, which has about five million followers across TikTok, Instagram, and YouTube. His confession video now claims that modern medicine has a place within his philosophy centered around the ancestral lifestyle.

The statement was wildly disputed because Johnson promotes a natural diet and exercise routine. It's unclear how this news will affect Liver King's net worth.

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